The German fashion platform, Zalando has recently launched a marketing campaign focused on sustainable fashion. The campaign’s theme is “Small Steps. Big Impact” . One of the key messages that stood out was the comment by Sara Diez, Vice President Womenswear.
She said “By using our scale and partnering up with key players in the industry, we can increase awareness of and engagement in sustainable fashion.”
We’d love to discuss this further and get there perspective for the community here.