Sustainable Fashion Perspectives in the US
Profile of people who answered the
Sustainable Fashion Survey
Are you aware of any adverse health impact caused by synthetic fibres in clothing?
How interested are you in better understanding the sustainability of the clothing you buy?
What information would you like to be provided with when you purchase your clothing?
Key Insight - 01
- Customers want to know about the sustainability impacts of what they buy
- 61% want to know about the chemical content of the product
- 41% want to know about how it will be recycled
- 45% want to know about environmental impacts
- 38% want to know the health impacts
How would you prefer to be provided with information about your clothing?
How likely are you to buy clothing made of more sustainably-sourced and sustainable materials?
Not at all
Key Insight - 02
sustainable textiles and clothing