Sustainable Fashion Perspectives in the US

Profile of people who answered the
Sustainable Fashion Survey

Are you aware of any adverse health impact caused by synthetic fibres in clothing?

22% Yes
78% No
,

How interested are you in better understanding the sustainability of the clothing you buy?

What information would you like to be provided with when you purchase your clothing?

Answer choices
Responses
Country of production
43.33%
Chemical content (materials used)
61.67%
Means of disposal (recycling etc.)
41.67%
Environmental impacts
45.00%
Associated health impact for consumers
38.33%
Who made the product
31.67%
Working conditions
40.00%
None of the above
6.67%
Other
1.67%

Key Insight - 01

  • Customers want to know about the sustainability impacts of what they buy
  • 61% want to know about the chemical content of the product
  • 41% want to know about how it will be recycled
  • 45% want to know about environmental impacts
  • 38% want to know the health impacts

How would you prefer to be provided with information about your clothing?

How likely are you to buy clothing made of more sustainably-sourced and sustainable materials?

Very Likely

30%

Likely

40%

Neutral

25%

Not sure

03%

Not at all

02%

Key Insight - 02

70% of customers are likely to buy
sustainable textiles and clothing